| Step 1: Identify the Top Competitors | List 3–5 top competitors using Google, Instagram, Facebook, and LinkedIn. | Use industry keywords to search in Google, FB, Insta. Cross-check with client inputs. |
| Step 2: Check Ads on Facebook Ad Library | Visit Facebook Ad Library, search for each competitor’s brand, and review their live ads. | Go to https://www.facebook.com/ads/library/. Type brand name. Review creatives, format, message. |
| Step 3: Analyze Their Website & Landing Pages | Click on competitor ads or search their site directly. Analyze site design, offer, and CTA. | Review landing pages. Look for headline, visuals, lead forms or e-com flow, trust signals. |
| Step 4: Check SEO & Paid Search Strategy | Use Ubersuggest/SEMRush to see SEO keywords; search brand + ‘ads’ on Google to check paid ads. | Enter brand URL into Ubersuggest/SEMRush. For paid ads, use Google search manually. |
| Conclusion: Benefits for Client Strategy | Summarize findings to understand ad angles, avoid mistakes, and build better strategies. | Create a Notion/Google Doc to organize insights. Use this in strategy proposals or planning calls. |
